Cookies are small text files that are stored on your device (computer, tablet, smartphone) when you visit websites. They allow the site to recognize your device and remember information about your visit.

We may also use similar technologies such as pixels, tags, and local storage, which function in a similar way.

We may use the following categories of cookies:

Strictly Necessary Cookies

• Required for the Site to function properly (e.g., security, basic page navigation).
• These cannot usually be disabled through our systems, although you can block them via your browser settings (which may affect site functionality).

Performance & Analytics Cookies

• Help us understand how visitors use the Site (e.g., which pages are visited, time on page, bounce rates).
• Used to improve our content and user experience.
• Example tools: Google Analytics, similar analytics providers.
• Advertising & Targeting Cookies
• Used to deliver relevant ads and measure the effectiveness of our marketing campaigns.
• Enable us (and sometimes third parties) to show you ads based on your browsing behavior on this Site and other sites.
• Example tools: Meta/Facebook Pixel, Google Ads, or other advertising platforms.

Functionality Cookies

• Remember your preferences and settings (e.g., form input so you don’t have to re-enter information).
• Enhance your experience but are not strictly necessary for basic operation.

Examples (update these to match your actual setup):

Google Analytics

• Purpose: Analyze traffic and usage patterns
• Data: Anonymized or pseudonymized identifiers; page views; device/browser data
• Provider: Google LLC

Meta/Facebook Pixel (if used)

• Purpose: Measure conversions and create targeted advertising audiences
• Data: Pseudonymized identifiers tied to your Facebook/Meta profile, page visits, events (e.g., leads, registrations)
• Provider: Meta Platforms, Inc.

Email/Marketing Platform Cookies (e.g., ActiveCampaign, Mailchimp)

• Purpose: Track sign-ups, email campaign performance, and user engagement
• Data: Email identifiers and engagement metrics (opens, clicks, etc.)

We use cookies to:

1. Ensure the Site works correctly and securely
2. Remember your form inputs or preferences where applicable
3. Analyze how visitors use the Site and improve performance
4. Run and measure advertising campaigns (including retargeting)

You have several options to manage cookies:

Cookie banner / settings panel
Where required by law, we provide a cookie banner or preference center allowing you to accept or reject non-essential cookies.

Browser settings

1. You can usually configure your browser to:
2. Block cookies outright
3. Delete cookies already stored
4. Notify you when a cookie is being set
5. Check your browser’s “Help” or “Settings” menu for instructions.

Opt-outs for specific tools (examples)

• Google Analytics: You can install the Google Analytics opt-out browser add-on.
• Meta/Facebook: You can adjust your ad preferences in your Facebook settings.

Please note that disabling certain cookies may affect the functionality of the Site or limit your ability to use some features.

Some cookies may be set by third-party services integrated into the Site (for example, analytics providers, ad networks, or embedded content like videos).

We do not control the operation of these cookies. We encourage you to review the privacy and cookie policies of the relevant third parties for more information.

Cookies and similar technologies may collect:

• Device and browser information
• IP address (or truncated/anonymized IP)
• Page views and navigation paths
• Time and duration of visits
• Form submission events (e.g., “lead submitted”, “button clicked”)
• Interactions with our ads on other websites or social platforms

Where legally required, we will ask for your consent before using non-essential cookies that collect personal data.

We may update this Cookie Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date. Your continued use of the Site after the posting of changes constitutes your acceptance of those changes.

If you have any questions about this Privacy Policy or wish to exercise your rights, contact us at:

Email: support@alurabrands.com

Postal address: 1013 Palmar de Ays Drive, Vero Beach, FL 32963