Last updated: November 2025
Terms & Conditions

  1. Overview

These Terms and Conditions (“Terms”) govern your use of the website operated by Alura Brands, LLC (“Alura,” “we,” “us,” or “our”), and any products, services, content, tools, or features made available through the website (collectively, the “Services”).

By accessing or using our website or purchasing any Alura products, you agree to be bound by these Terms and our Privacy Policy. If you do not agree, you must not use the website or Services.

2. Company Information

Alura Brands, LLC
777 Brickell Ave #500-90953
Miami, FL 33131
United States

3. Eligibility

You may use the website and Services only if you:

  • Are at least the age of majority in your state or country of residence; and
  • Have the legal capacity to enter into a binding contract.
If you use the website or Services on behalf of a company or other legal entity, you represent and warrant that you are authorized to bind that entity to these Terms.

4. Not Medical Advice / No Professional Advice

Content on this website (including any product descriptions, educational content, articles, blog posts, FAQs, or social content we link to) is provided for informational and educational purposes only. It is not intended as, and does not constitute:

  • Medical advice, diagnosis, or treatment;
  • Professional health, nutrition, or fitness advice; or
  • A substitute for consultation with a qualified healthcare professional.
Always consult your physician or other qualified healthcare provider before:

  • Starting or stopping any supplement, nutrition program, or wellness regimen;
  • Making any lifestyle changes that may affect your health, or
  • Relying on any information you find on this website.
Never disregard professional medical advice or delay in seeking it because of something you have read on this website. Your use of Alura products and reliance on any information on the website is solely at your own risk.

5. Products & Services

Alura offers both single-purchase products and subscription options. All descriptions of products, Services, pricing, promotions, and availability are subject to change at any time without notice. We reserve the right to:

  • Modify or discontinue any product or Service;
  • Limit the quantities of any products or Services that we offer;
  • Refuse any order you place with us, in our sole discretion.
We may limit or cancel quantities purchased per person, per household, or per order. These restrictions may include orders placed:

  • Under the same customer account;
  • Using the same credit card or payment method, or
  • With the same billing and/or shipping address.
We also reserve the right to correct any errors, inaccuracies, or omissions (including after an order has been submitted) and to change or update information or cancel orders if any information on the website or in connection with the Services is inaccurate at any time without prior notice.

6. Orders, Billing & Payment

By placing an order with Alura, you agree that:

  • All information you provide during checkout is current, complete, and accurate;
  • You are authorized to use the payment method you provide; and
  • You will promptly update your account, billing, and contact information so that we can complete your transactions and contact you when needed.
We may refuse or cancel any order for reasons including, but not limited to:

  • Suspected fraud or unauthorized activity;
  • Product or pricing errors; or
  • Violation of these Terms.
If we change or cancel an order, we may attempt to notify you using the email address and/or billing address/phone number provided at the time the order was made.

7. Data Retention

Alura offers subscription plans in addition to single-purchase options. When you enroll in a subscription:

  • Auto-Renewal: Your subscription will automatically renew at the end of each billing cycle (e.g., monthly) until you cancel, and your payment method will be charged the then-current subscription price plus applicable taxes and shipping.

  • Managing Your Subscription: You can manage or cancel your subscription at any time by following the instructions on our website or within your account settings. Cancellations generally take effect at the end of the current billing period.

  • Billing Authorization: By starting a subscription, you authorize us to charge your designated payment method on a recurring basis until you cancel.

  • Price Changes: We may change subscription prices from time to time. If we do, we will provide notice in accordance with applicable law, and the changes will apply to the next billing cycle. Your continued subscription after a price change constitutes your acceptance of the new price.
Unless otherwise stated on the website or required by law, subscription fees already charged are non-refundable.

8. Shipping, Risk of Loss & Returns

Shipping options, fees, and estimated delivery times are presented at checkout and may vary by location. Any delivery dates or times provided are estimates only and cannot be guaranteed.

  • Risk of Loss: Risk of loss and title for products pass to you when we deliver the order to the carrier.

  • Incorrect or Incomplete Addresses: We are not responsible for delays or losses caused by incorrect or incomplete shipping information provided by you.

  • Returns & Refunds: Any returns, exchanges, or refunds are subject to our then-current return and refund policy as posted on the website. We reserve the right to refuse returns that do not comply with our policies.
Please review the specific return and refund terms displayed on the website, as they are incorporated into these Terms.

9. User Accounts

To access certain features of the website or Services, you may be required to create an account. You are responsible for:

  • Maintaining the confidentiality of your login credentials;
  • Restricting access to your account and devices; and
  • All activities that occur under your account, whether or not authorized by you.
  • You agree to notify us immediately if you suspect any unauthorized use of your account or any other breach of security. We reserve the right to suspend or terminate your account at any time for any reason, including suspected violation of these Terms.

10. User Content (Reviews, Comments & Submissions)

If you post, upload, or submit any content to the website or to our social channels that we may feature (including reviews, ratings, comments, testimonials, photos, videos, or any other materials) (“User Content”), you grant Alura a worldwide, perpetual, irrevocable, royalty-free, transferable and sub-licensable license to:

Use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, display, and perform such User Content, in any media now known or later developed, for any lawful purpose, including marketing, advertising, and promotional purposes.

You represent and warrant that:

  • You own or control all rights in and to the User Content;
  • The User Content is accurate and not misleading;
  • The User Content does not infringe, misappropriate, or violate any third-party rights (including privacy, publicity, and intellectual property rights); and
  • The User Content does not contain any unlawful, defamatory, obscene, harassing, hateful, or otherwise objectionable material.
We may, but are not obligated to, monitor, edit, or remove User Content at our sole discretion.

11. Acceptable Use

In using the website and Services, you agree that you will not:
  • Use the website or Services for any unlawful or prohibited purpose;
  • Violate any applicable local, state, national, or international laws or regulations;
  • Interfere with or disrupt the security or operation of the website, Services, or any servers or networks connected to them;
  • Attempt to gain unauthorized access to any part of the website, any other systems or networks connected to the website, or any Alura server;
  • Use any automated system, such as bots, scrapers, or crawlers, to access the website without our prior written permission, except for standard search engine technologies;
  • Reverse engineer, decompile, or attempt to extract the source code of any software underlying the website or Services, except where permitted by applicable law.
We reserve the right to suspend or terminate your access to the website and Services for any breach of this section.

12. Intellectual Property

All content on the website and in connection with the Services—including but not limited to text, graphics, logos, icons, images, audio clips, video clips, data compilations, software, and the design, structure, coordination, and “look and feel” of the website—is owned by or licensed to Alura Brands, LLC and is protected by U.S. and international copyright, trademark, and other intellectual property laws.

You are granted a limited, non-exclusive, non-transferable, revocable license to access and use the website and Services for your personal, non-commercial use only. Except as expressly permitted by these Terms or applicable law, you may not:

  • Copy, reproduce, distribute, modify, create derivative works of, publicly display, publicly perform, republish, download, store, or transmit any content from the website; or

  • Use any trademarks, service marks, trade names, or trade dress of Alura without our prior written consent.
All trademarks, logos, and service marks displayed on the website are the property of Alura or other third parties. Nothing in these Terms or on the website shall be construed as granting any license or right to use any trademark without the prior written permission of its owner.

13. Third-Party Links & Services

The website may contain links to third-party websites, apps, or services that are not owned or controlled by Alura. These links are provided for your convenience only.
We do not endorse, and are not responsible for, any third-party websites, content, products, services, or privacy practices. If you access any third-party websites or services, you do so at your own risk and subject to the terms and conditions and privacy policies of those third parties.

14. Disclaimer of Warranties

To the fullest extent permitted by law, the website, Services, and all content, products, and information provided through the website are made available to you on an “AS IS” and “AS AVAILABLE” basis, without any warranties of any kind, whether express or implied, including but not limited to:

  • Implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title;
  • Any warranties arising out of course of dealing, course of performance, or usage of trade.
Without limiting the foregoing, we do not warrant that:

  • The website or Services will be uninterrupted, secure, or error-free;
  • Any defects will be corrected;
  • The website or the servers that make it available are free of viruses or other harmful components; or
  • The information provided on the website is complete, accurate, or up to date.
You acknowledge that your use of the website, Services, and any Alura products is at your sole risk.

15. Limitation of Liability

To the fullest extent permitted by law, in no event shall Alura Brands, LLC, its affiliates, or their respective officers, directors, employees, agents, or licensors be liable for any:

  • Indirect, incidental, special, consequential, or punitive damages;
  • Loss of profits, revenues, savings, data, goodwill, or other intangible losses;
  • Damages resulting from (a) your access to or use of, or inability to access or use, the website or Services; (b) any conduct or content of any third party; (c) any products purchased through the website; or (d) unauthorized access, use, or alteration of your transmissions or data; 
whether based on warranty, contract, tort (including negligence), strict liability, or any other legal theory, even if we have been advised of the possibility of such damages.
To the fullest extent permitted by law, Alura’s total aggregate liability for any and all claims arising out of or relating to these Terms, the website, Services, or products shall not exceed the greater of:

  • The total amount you paid to Alura for products or Services during the twelve (12) months immediately preceding the claim; or
  • One hundred U.S. dollars (USD $100).
Some jurisdictions do not allow certain limitations or exclusions of liability, so some of the above limitations may not apply to you.

16. Indemnification

You agree to indemnify, defend, and hold harmless Alura Brands, LLC, its affiliates, and their respective officers, directors, employees, and agents from and against any and all claims, demands, damages, obligations, losses, liabilities, costs, and expenses (including reasonable attorneys’ fees) arising out of or related to:

  • Your use of the website, Services, or Alura products;
  • Your violation of these Terms; or
  • Your violation of any third-party rights, including intellectual property, privacy, or publicity rights.
We reserve the right to assume the exclusive defense and control of any matter subject to indemnification, in which case you agree to cooperate with us in the defense of such claims.

17. Changes to the Website & Terms

We may update, modify, or discontinue any part of the website or Services at any time, with or without notice.

We may also revise these Terms from time to time. When we do, we will update the “Last Updated” date at the top of this page. Any changes will be effective when posted, unless otherwise required by law. Your continued use of the website or Services after the posting of revised Terms constitutes your acceptance of those changes. If you do not agree to the updated Terms, you must stop using the website and Services.

18. Termination
We may, in our sole discretion and without prior notice, suspend or terminate your access to the website or Services (including your account) for any reason, including if we believe you have violated these Terms or engaged in fraudulent or unlawful activity.
Upon termination:
  • The rights and licenses granted to you under these Terms will immediately cease; and
  • Any provisions of these Terms that by their nature should survive termination (including, without limitation, intellectual property, disclaimers, limitations of liability, indemnification, and governing law) shall remain in full force and effect.

18. Termination

We may, in our sole discretion and without prior notice, suspend or terminate your access to the website or Services (including your account) for any reason, including if we believe you have violated these Terms or engaged in fraudulent or unlawful activity.
Upon termination:

  • The rights and licenses granted to you under these Terms will immediately cease; and

  • Any provisions of these Terms that by their nature should survive termination (including, without limitation, intellectual property, disclaimers, limitations of liability, indemnification, and governing law) shall remain in full force and effect.

19. Governing Law & Dispute Resolution

These Terms and your use of the website, Services, and products shall be governed by and construed in accordance with the laws of the State of Florida, without regard to its conflict of law principles.

  • You agree that any dispute, claim, or controversy arising out of or relating to these Terms, the website, Services, or products will be brought exclusively in the state or federal courts located in Miami-Dade County, Florida, and you hereby consent to the personal jurisdiction and venue of such courts.

20. International Use

Alura is based in the United States and does not represent or warrant that the website, Services, or products are appropriate or available for use outside the U.S. If you access the website or purchase products from outside the United States, you do so on your own initiative and are responsible for compliance with local laws, including import and export regulations.

21. Severability

If any provision of these Terms is found to be invalid, unlawful, or unenforceable, that provision shall be deemed severed from these Terms and shall not affect the validity and enforceability of the remaining provisions, which will remain in full force and effect.

21. Severability

These Terms, together with our Privacy Policy and any other policies or terms referenced on the website or provided at the point of sale, constitute the entire agreement between you and Alura with respect to your use of the website, Services, and products, and supersede all prior or contemporaneous agreements and understandings, whether written or oral.

23. Contact Information

If you have any questions about this Privacy Policy or wish to exercise your rights, contact us at:

Email: support@alurabrands.com

Alura Brands, LLC
777 Brickell Ave #500-90953
Miami, FL 33131
United States