This privacy policy describes how we collect, use, and protect your personal information when you visit www.aluraessentials.com (the “Site”).

•   Website owner: Alura Brands, LLC
•   Legal entity name: Alura Brands, LLC
•   Registered address: 1013 Palmar de Ays Drive, Vero Beach, FL 32963
•   Contact email: support@alurabrands.com

By using the Site, you agree to the collection and use of information in accordance with this policy.

We collect the following types of information when you use the Site:

2.1 Information You Provide Directly
When you interact with forms on the Site, you may provide:

•   Name
•   Email address
•   Phone number (if requested)
•   Any other information you choose to provide in form fields or messages

This information is usually collected to:
  Send you access to the Alura Peak Performance System or related training
  Provide you with requested resources (e.g., PDFs, videos, checklists)
  Send marketing updates, promotional offers, and follow-up communications

2.2 Information Collected Automatically
When you visit the Site, we may automatically collect:

•   IP address
•   Browser type and version
•   Device information (e.g., device type, operating system)
•   Referring/exit pages and URLs
•   Date/time stamps and pages visited
•   Approximate location based on IP (city/country level)

This information is typically collected via cookies, pixels, and similar technologies. See our Cookie Policy for more detail.

If you are in the European Economic Area (EEA) or the UK, we process your personal data under one or more of the following legal bases:

Consent: When you voluntarily provide personal information and agree to receive communications.

Legitimate interests: To analyze the use of our Site, improve services, and run marketing in a way that respects your privacy.

Legal obligation: When we must process data to comply with applicable laws.

You may withdraw consent at any time by using the unsubscribe link in our emails or contacting us at support@alurabrands.com.

We do not sell your personal information. We may share your information with:

Service providers / processors

• Email marketing / CRM tools (e.g., [e.g., Mailchimp, ActiveCampaign, etc.])
• Analytics and tracking providers (e.g., Google Analytics, Meta/Facebook Pixel)
• Web hosting and landing page platforms

Business transfers
In connection with a merger, acquisition, or sale of all or part of our assets, your information may be transferred as part of that transaction.

Legal and safety reasons
To comply with legal obligations or protect our rights, users, or others.

Each service provider is required to use your data only as necessary to perform services on our behalf and not for their own purposes.

Your information may be stored and processed in countries other than your own, including the United States and other jurisdictions where our service providers operate.

Where required, we take appropriate safeguards (such as contractual clauses) to protect your data when it is transferred internationally.

We retain your personal information only for as long as necessary for the purposes described in this policy, including:

• As long as you remain subscribed to our email list
• As long as needed to provide the requested resources and maintain a relationship
• As required by law (for example, for accounting or legal recordkeeping)

When data is no longer needed, we will delete it or anonymize it where feasible.

Depending on your location, you may have some or all of the following rights:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request that we correct inaccurate or incomplete data.
• Deletion: Request that we delete your personal data, where legally permitted.
• Restriction: Request that we restrict certain processing.
• Objection: Object to processing based on legitimate interests or for direct marketing.
• Data portability: Request a copy of your data in a commonly used, machine-readable format (EEA/UK residents, where applicable).

You can exercise these rights by contacting us at support@alurabrands.com. We may need to verify your identity before responding to your request.

If you provide your email address, we may send you:

• Training, tips, and resources related to Alura Peak Performance
• Promotions, offers, and updates
• Reminders related to webinars or events you registered for

You can opt out at any time by:

• Clicking the “unsubscribe” link in any email, or
• Contacting us at support@alurabrands.com.

We take reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, or misuse. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

The Site may contain links to third-party websites or offers. We are not responsible for the content or privacy practices of such third parties. We encourage you to review their privacy policies separately.

The Site is not intended for children under the age of 16 (or the age of digital consent in your country). We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.

We may update this policy from time to time. Any changes will be posted on this page with an updated “Last updated” date. Your continued use of the Site after changes are posted constitutes acceptance of the revised policy.

If you have any questions about this Privacy Policy or wish to exercise your rights, contact us at:

Email: support@alurabrands.com

Postal address: 1013 Palmar de Ays Drive, Vero Beach, FL 32963